Tony’s brilliant keynotes at our Customer Experience conferences have provided actionable insights that both entertained and informed delegates. He is always rated very highly!
— Ian Collier, The Eventful Group

Provocative & entertaining speaker with actionable insights for anyone in leadership or professional selling. His keynote topics include:

  • How to lead in creating a customer centric culture.
  • The great disruption of professional selling.
  • Modernized selling and the role of personal brand & social.

Tony has spoken at conferences in London, USA and Asia-Pacific. His speaking client's include TAL Life, Oracle, IBM, LinkedIn, Autodesk, Orange, Eaton, SugarCRM, Peer 1 and SAP.

The Joshua Principle, Leadership Secrets of Selling is a business best seller in its 6th printing and also available in audio and eBook formats. It is widely acclaimed and endorsed by industry luminaries including professor Neil Rackham and Dave Stein.

Tony's award winning LinkedIn blog is ranked in the top 50 sales and marketing blogs globally and widely read.

Tony's second book, Modernised Selling, is currently being written and due for release in 2017.

Sales leadership workshops and courses that transform the way people sell. The links to the three standard courses below provide a detailed synopsis and deliverables. All courses come with comprehensive workbooks and tailored tools.

Course delivery is hands-on with workshops creating actionable content and personal success plans to improve sales results. Find out more here.


Tony delivered a one day program on modernised selling for our Risk Advisers and Financial Planners in three cities. The content was relevant and brilliantly delivered. We received very positive feedback at all levels and will be working with Tony again.
— Jason Bamford, TAL Life Limited

Tony Hughes is an international keynote speaker and the #1 influencer for professional selling in Asia-Pacific. He is also a best selling author and writes for Top Sales Magazine and other publications and websites.  In 2016 Tony was recognised as a Top 50 Sales and Marketing Blogger globally and is the most read LinkedIn Author on the topic of sales leadership. With more than 60,000 blog followers, Tony has also been listed as one of the top users of social media in business-to-business selling globally and teaches modernised selling for the University of Technology Sydney as part of their MBA program.

Tony is available for keynote speaking, delivering courses and workshops, or consulting to improve sales. With three decades of record breaking sales experience, Tony has also led business in the USA and Australia. His roles included Sales Director for public corporations and Managing Director leading the Asia-Pacific region for multi-nationals. Tony brings a proven track record in delivering results through strategy, methodology and disciplined execution. Tony's LinkedIn profile has his background and credentials.

Tony presented sales masterclasses to our 2016 MBA Entrepreneurship students. They highly valued the relevance of the content and quality of delivery.
— Dr Jochen Schweitzer, Director MBA in Entrepreneurship at UTS Business School

Clients