The Joshua Principle, Leadership Secrets of Selling

This book is a business best seller in the 7th printing with eBook and audio book editions.

"To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won.”  Dave Stein: CEO, ES Research Group Inc.

Available in print, audio book and eBook editions here

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"This is the best book you’ll ever read on professional selling – plain and simple. It delivers genuine insights within a narrative that has the power to change your life. I couldn't put it down."  Tom Snyder: Previously White House staff and CEO of Huthwaite.

"I’m very impressed with The Joshua Principle and it deserves to be read by a very wide audience.” Professor Neil Rackham: author of three New York Times best sellers.

One CEO who read the book said: “This is the first business book I’ve read that caused me to shed a tear. The concepts are powerful and I couldn’t put it down – I read it in just four days.” He subsequently purchased copies for the entire management team and sales organization.

Synopsis: Joshua Peters is a salesman in crisis – after losing a key deal his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but with their relationship at an all time low he struggles to help. Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua embarks on the journey of discovering leadership secrets of strategic selling. He applies the principles to the biggest and most complex deal of his life and his mentorship culminates with a powerful meeting that finally reveals The Joshua Principle. Learn about the Value Quadrant for Professional Sales Agents©, The New ROI©, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.

This video is based on two characters from The Joshua Principle and the two stars who play Michael Blunt and Joshua Peters are professional actors. Matt Wills plays Michael and is the most in-demand voice artist in Australia doing work for radio advertising and Channel 7 television in Australia along with The Discovery Channel throughout Asia. Joel Phillips plays Joshua and is also a professional actor and presenter.  Joel did all the post production and he is an amazingly talented singer and song-writer. I highly recommend both Matt and Joel if you are looking for anything creative with high quality.