Best-Selling Author
Tony Hughes is a best-selling Author and widely acclaimed with endorsements from industry luminaries including professor Neil Rackham. His first book, The Joshua Principle, is in its 10th printing and Tony's second and third books, COMBO Prospecting and Tech-Powered Sales, are published by HarperCollins Leadership New York in partnership with the American Management Association.
Tech-Powered Sales
Published in June 2021, Tech-Powered Sales has been acclaimed as the most important book in selling for the 2020s. Co-authored with Justin Michael, the book explains how sales professionals have access to sales tech-stacks with high-powered tools, yet many do not have the foggiest idea how to effectively power-use them. The book then provides a practical, proven, step-by-step guide for sales professionals to create and automate the quality sales pipeline they need.
World-first! Tech-Powered Sales is the first Audible book read by Google Duplex (Justin Michael Avatar)
Play the recording to the right. Tech-Powered Sales sets a gob-smacking vision for the future of sales effectiveness, championing RevOps and SalesOps, while explaining how to embrace emerging sales tools which are accelerating at breathtaking rates. Listen to audio book except by clicking link on the right…
Leaders and Salespeople in all roles can harness their sales stack to consistently create quality sales pipeline at superhuman levels. The book explains exactly how to:
Learn how to up-skill your technology quotient (TQ) by understanding how the most powerful sales technologies operate and can be configured for maximum benefit
Make the jump from being a technology laggard to the superstar on your sales team—a cyborg transition you can achieve with these two experts guiding you
Ethically harness the power of technology with human orchestration to drive quality pipeline and thrive in changing times and crazy competitive markets.
This is essential reading for anyone seeking to remain relevant and gain an advantage is the highly competitive world of business-to-business sales.
“Tech-Powered Sales highlights the new best practices for RevOps and how to scale and optimize blended tech stacks harnessing the synergistic power of humans and machines with data for targeting and messaging.”
Published in 2018 by HarperCollins Leadership and The American Management Association, COMBO Prospecting is the essential and practical companion to both SPIN Selling and The Challenger Sale. This is because COMBO Prospecting enables sellers to break through to difficult to reach buyers. Even if you think you’re the best salesperson in the world, your skills are of no use if you cannot get in front of executive decision-makers in a way that sets the right agenda and creates quality sales pipeline.
COMBO prospecting brings timeless principles of success together with modern engagement tools and techniques... people and technology, social and the phone, insight and value, relationships and strategy. Tony’s practical strategies enable sellers to master deep-dive research using LinkedIn and other social media platforms; create an effective 'value narrative’ with powerful scripts and templates; select and use the very best sales enablement tools; identify trigger events and optimize referrals to create engagement; nurture a strong and empowering network; construct an online brand that really packs a punch, and more.
“In a fad-filled world that loves silver bullets, Tony Hughes gut-punches us with what’s real and what works. COMBO Prospecting addresses the challenges of prospecting with unflinching courage. Sales reps must master prospecting or starve. Companies must embrace prospecting or be run over by competitors who are not afraid to attack the top of the sales funnel. Tony doesn’t mince words in these pages. My advice: read it twice and apply its clear lessons daily. Your success will thank you. ”
The Joshua Principle – Leadership Secrets of Selling
In its 10th printing, The Joshua Principle is a widely acclaimed business best seller delving into essential professional selling concepts through a compelling non-fiction narrative. Follow the journey of an aspiring sales leader, Joshua Peters, and learn about: RSVPselling, the Value Quadrant for Professional Sales Agents©, The New ROI©, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.
To those already actively engaged in selling. My goal for the book was to capture the essence of what it takes to be a leader and succeed in the essential business function of delivering profitable revenue. My fervent hope is that the story and teaching enables you to benefit from decades of experience, thousands of hours at the ‘pointy-end’, and powerful proven methodologies in all that you do.
“To describe this book as a compelling story is an understatement. This is a coming-of-age story and scores a perfect ten in every way! Take a deep breath, put your feet up and get ready to lose yourself in the truly engaging story of an aspiring sales leader who discovers how deals really get won.”