Keynote Speaking - Sales & Leadership

Tony keynoted the 2022 sales kick-off to thousands of Adobe salespeople and leaders in Asia-Pacific, Europe, the Middle East and Africa. He received the highest feedback scores of any session during the 3 days of global sales kick-off, including North America. His content was inspiring, highly relevant and actionable. Tony is both masterful and engaging.

Whether you need a speaker for your sales kick-off, sales and marketing conference, or a business breakfast where you are addressing a sales leadership audience; Tony can tailor an engaging presentation that educates, inspires and positively represents your brand. Tony has spoken internationally for clients including Salesforce, Grant Thornton, SAP, IBM, Flight Centre Travel Group, Adobe, Siemens, Docusign, Telstra Wholesale, LinkedIn, Autodesk, Orange, Eaton, The Eventful Group, Alactel, and many more.  He has also done television program appearances for Kochie’s Business Builders and other broadcast quality educational projects.

Tony has spoken to audiences in the thousands and he is a proven performer on camera and at live events. His keynotes include:

  • Kick-start sales for your best-ever year (ideal for a sales team kick-off). Accelerate growth by understanding the truth about winning differentiation and customer loyalty in a ‘digital first’ world. Learn about executive buyer expectations and how to talk the language of leaders for elevated conversations with decision-makers. Hear exactly how to create a customer-centric point-of-view with a conversation framework for opening and elevating to set the right agenda, along with outreach techniques to break through to difficult to reach buyers. Develop a winning mindset to ‘make their excuse the reason’ and how to re-frame buyer thinking and create the right comparisons in the mind of the customer. This keynote will both inspire and equip sellers and teams to elevate and execute at more effectively.

  • The future of selling – how to thrive in the age of Machine Intelligence (Thought-provoking for a conference). Based on research from writing the best-selling book, Tech-Powered Sales, and then his breakout novel, SENTIENT—Meet Your Maker (2025 AI speculative thriller), Tony explains how machine intelligence is no longer artificial, and why we must all become ‘a little cyborg’, blending the the very best of being human with the game-changing capabilities of technology. In this keynote, the audience will learn about the right mindset for thriving in a disrupted world, and how to avoid the traps of ‘generative automation’ that can damage brands and destroy engagement.

  • Resilience and self leadership – personal foundations for success (ideal for a leadership conference). In an increasingly purpose-driven world, how do you harness the power of teams with leadership that resonates to inspire and drive results? Workplace culture is must be build on solid foundations where it manifests to inform behavior and guide decision-making. Culture is the lived values of leaders and teams… nothing more, nothing less. In this keynote, Tony reveals the underlying reasons we are the way we are; the role of personality versus values, and the power of goals with purpose. Learn how to intelligently embrace the difficult and thrive in tough markets. Tony’s own story in overcoming adversity is compelling and inspirational.

  • Nailing your narrative – how to break-through for engagement (ideal for inspiring salespeople). Whether you are an entrepreneur, leader or salesperson – our narrative either creates engagement or causes failure to influence. Opening, rather than closing, is the most difficult phase of selling and in this keynote Tony provides a proven framework for winning with the right conversations. Tony’s award winning methodology is authentic and talks the language of leaders with a point-of-view that creates cut-through with senior executives who make decisions. Learn how to succeed by focusing on how the other person can drive improved results in their role.

  • Sales success for business leaders – decoding the mystery of B2B selling. Learn about the six essential elements of sales success. 1) Targeting your ideal customer profiles, 2) Understanding your buyer personas, 3) Nailing your narrative and questions for engagement, 4) Break-through to difficult to reach buyers, 5) Harness the power of technology for unbeatable customer experience, 6) Mindset and making the excuse the reason. Learn about frameworks and how to build every element of a sales success plan including reverse engineering what is actually takes to succeed.

Tony is a truly brilliant presenter who receives incredibly strong feedback from our members and audience. We present the best speakers, authors and thought leaders globally, and Tony’s actionable insights are amongst the best in the world.
— Karen Beattie, CEO of The Growth Faculty
Tony’s brilliant keynotes at our Customer Experience conferences internationally have provided actionable insights that both entertained and informed delegates. He attracts an audience and is always rated very highly!
— Ian Collier, The Eventful Group
Selling is about creating an emotional connection as we help customers achieve a far better state of affairs in their personal life and business. Customers expect sellers to truly know them, personalize their experience, and anticipate what's important to them. Sales leadership is about courageous service and putting the needs of others before your own.
This sales leadership workshop was conducted by Sales Leader Forums on October 16, 2019. Key messages from Tony Hughes: Manage stress of sales leadership role and thrive by 1) Managing the right sales activities within teams rather than seeking to manage their results (hat tip Jason Jordan), 2) Hire carefully for cultural fit and quickly move people out of your team if they don't belong (use the 'rule of 24' to assess individuals).
Sales Leader Forums facilitate regular events for CEOs and sales directors. We have engaged Tony a number of times as a keynote speaker. Our audiences rate Tony higher than any other speaker. In fact Tony was rated an average of 4.9 out of 5 at our last event attended by hundreds of senior executives. Tony’s insight and experience in leadership is second to none and his ability to create value for his audience is outstanding.
— John Smibert, CEO of Sales Leader Forums

Contact Tony to discuss your event and how he can create a compelling presentation that set the right tone and engages your audience. Ideal for salespeople, management, and even customers.

"The Rise of the Silent Sales Floor is Killing Business" by Tony Hughes. Main auditorium keynote at Salesforce World Tour, March 2017, Sydney Australia. This is what sellers need to do to improve results: Create the right 'value narrative', adopt the right mindset and break through to buyers with effective combinations of social platforms AND the phone.
The rise of the silent sales floor is killing business. Sales leadership keynote and workshop for Sales Masterminds APAC. This was recorded in Sydney, Australia in April 2017. Tony Hughes is a keynote speaker and best-selling author. He can be contacted via LinkedIn or on his websites: www.TonyHughes.com.au or www.RSVPselling.com
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