Tony’s brilliant keynotes at our Customer Experience conferences have provided actionable insights that both entertained and informed delegates. He is always rated very highly!
— Ian Collier, The Eventful Group

Provocative & entertaining speaker with actionable insights for anyone in leadership or professional selling. His keynote topics include:

  • How to lead in creating a customer centric culture.
  • The great disruption of professional selling.
  • Modernized selling and the role of personal brand & social.

Tony has spoken at conferences in London, USA and Asia-Pacific. His speaking client's include TAL Life, Oracle, IBM, LinkedIn, Autodesk, Orange, Eaton, SugarCRM, Peer 1 and SAP.

The Joshua Principle, Leadership Secrets of Selling is a business best seller in its 6th printing and also available in audio and eBook formats. It is widely acclaimed and endorsed by industry luminaries including professor Neil Rackham and Dave Stein.

Tony's award winning LinkedIn blog is ranked in the top 50 sales and marketing blogs globally and widely read.

Tony's second book, Modernised Selling, is currently being written and due for release in 2017.

Sales leadership workshops and courses that transform the way people sell. The links to the three standard courses below provide a detailed synopsis and deliverables. All courses come with comprehensive workbooks and tailored tools.

Course delivery is hands-on with workshops creating actionable content and personal success plans to improve sales results. Find out more here.

Tony delivered a one day program on modernised selling for our Risk Advisers and Financial Planners in three cities. The content was relevant and brilliantly delivered. We received very positive feedback at all levels and will be working with Tony again.
— Jason Bamford, TAL Life Limited

Tony Hughes is an international keynote speaker with thirty years of sales leadership experience and holds personal and team sales records that have never been broken. He teaches 'modernized selling' within the MBA program at the University of Technology, Sydney and is the #1 influencer for professional selling in Asia-Pacific. He is also a best selling author and writes for Top Sales Magazine and other publications and websites.  In 2016 Tony was twice awarded #2 Sales Blogger globally by Top Sales World and the Best Sales Blogger Awards. He is the most read LinkedIn Author on the topic of sales leadership and has more than 130,000 followers on LinkedIn Publisher of his blog and Tony’s first book has become a business best seller. His next book, COMBO Prospecting, is set for publication by AMACOMNew York in late 2017. Tony speaks at conferences internationally and his clients include large multi-nationals in the IT, telecommunications, software, professional services and industrial sectors.

Tony’s articles can be read at and he can also be found at and

Tony PR Pics here:

Tony is available for keynote speaking, delivering courses and workshops, or consulting to improve sales. With three decades of record breaking sales experience, Tony has also led business in the USA and Australia. His roles included Sales Director for public corporations and Managing Director leading the Asia-Pacific region for multi-nationals. Tony brings a proven track record in delivering results through strategy, methodology and disciplined execution. Tony's LinkedIn profile has his background and credentials.

Tony presented sales masterclasses to our 2016 MBA Entrepreneurship students. They highly valued the relevance of the content and quality of delivery.
— Dr Jochen Schweitzer, Director MBA in Entrepreneurship at UTS Business School

Tony's clients include the following brands and others operating in the software, technology, industrial and professional services sectors.

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