Sales Leadership For a Better Business World

Keynote Speaker, author and B2B Sales Trainer

Tony Promotional Template (4).png
Tony delivered a keynote and coaching sessions at our CEO conference. His insights were brilliant and he was very well received. We had incredibly strong feedback.
— Brian Blacklock, National Sales Director, Australian Radio Network

Tony is an international keynote speakerbest-selling authorprofessional selling educatoraward-winning blogger and the most read LinkedIn Author globally on the topic of B2B sales leadership.

He is co-founder and CEO of Sales IQ Global and also ranked by Top Sales Magazine as the most influential person for professional selling in Asia-Pacific.

With 35 years of sales and business leadership experience, Tony is an experienced CEO and company director having served as Director of Sales for public corporations and as the Asia-pacific Managing Director for a number of tier-one global technology companies.

He teaches 'modernized selling' within the MBA program at the University of Technology, Sydney and has taught for other universities.

Tony serves on a number of advisory boards and his clients include Salesforce, SAP, Docusign, Adobe, Schneider Electric, New Zealand Government, TAL Life, Zip Water, Findex, BAE Systems, Flight Centre Travel Group, IBM, Qualtrics, Red Hat, Agilyx, NEXTDC, Grant Thornton, DB Schenker, Canon, and UBT with their 4,000 member companies globally.

Top Sales Magazine October 2021 Tony Hughes.png
Tony worked with our sales organisation delivering training and was instrumental in us winning a contract in excess of $100 million. He is both inspirational and practical in providing clarity amidst the chaos of pursuing large complex enterprise opportunities.
— Kevin Griffen, Managing Director - Orange Business Services
Tony’s insightful sales masterclasses for our MBA Entrepreneurship students are highly valued. The relevance of his content, along with the quality of delivery is exceptional.
— Dr Jochen Schweitzer, Director MBA in Entrepreneurship at UTS Business School

See Podcasts tab for more interviews and content


Provocative and entertaining speaker with actionable insights for anyone in leadership or selling.

His keynote topics include:

  • How to lead in creating a customer-centric culture

  • The future of selling in the fourth industrial revolution

  • Foundations of sales success in the age of empowered buyers

  • And more!

Tony Speaks at conferences in London, USA, South Africa, Asia-Pacific. His speaking clients include Salesforce, TAL Life, Oracle, IBM, LinkedIn, Autodesk, Orange, Eaton, Schneider Electric, Siemens, SAP, Telstra and more. 

Tony is a best-selling author endorsed by industry luminaries including professor Neil Rackham.

The Joshua Principle, Leadership Secrets of Selling is a business best-seller in its 10th printing. Tony's 2nd book, COMBO Prospecting, and 3rd book, Tech-Powered Sales, are both published by The American Management Association and HarperCollins Leadership New York.

Tony is ranked 3rd most influential sales leader globally and the most read within LinkedIn on the topic of B2B Selling. With over 340,000 followers and millions of article views he has twice been awarded #1 Sales Blogger globally by Top Sales World and Best Sales Blogger Awards.

Sales training workshops with Tony and online courses with Sales IQ Global can transform sales results.

Tony provides proven tailored courses including online virtual delivery. Courses and topics for B2B sales include Pipeline creation, Strategic Enterprise Selling, Strategic Social Selling, Modernised Selling, Relationship Selling, Negotiation for Sales, Account Management, and more.

All courses come with workbooks, templates and tools. Delivery can be on site or online, and is interactive and practical with actionable content to improve sales results.

For more information on which course is right for you click here.

Tony’s methodologies and coaching enabled me to be the most successful sales person globally and earn a single commission cheque of approximately $500,000.
— Brett Shields, Hummingbird Software


The videos below are of tony speaking at salesforce world tour and also a snippet of a sales MBA program hosted by Tony.